Spotify is the world’s most popular audio streaming subscription service, with 365 million users worldwide, making it the ideal venue for artists to grow their fan networks.
But fandom is more than simply listening to music; it also entails communicating with beloved artists, geeking out with fellow fans, singing along to every line at events (both in-person and electronically), and, of course, flaunting their devotion with merchandise.
If you’ve ever browsed Spotify as a fan, you’ve probably noticed other artists selling their merchandise. You know, well-known artists. Artists signed to a label.
Previously, musicians who wanted to sell their goods directly on their Spotify artist profile had to use the online marketplace Merchbar. And this was fantastic…for well-known artists. The site, on the other hand, was notoriously exclusive, making it tough for small musicians to join.
But that’s all changed owing to a collaboration between Spotify and Shopify, an e-commerce platform. All artists will be able to sell up to three merch items on their Spotify profiles under this new deal.
Let’s have a look at how it works.
To sell my products on Spotify, what do I need?
To sell your merchandise on Spotify, all you need is:
- A Shopify store: Go to their website and build a Shopify store. Remember that Shopify is a premium service with a monthly membership. The most basic plan is $29 per month. You may add all of your merchandise to your Shopify store once you’ve created an account.
- A Spotify artist profile: This means you’ll need to get your music supplied to Spotify via a service like CD Baby, Tunecore, or Distrokid.
- Have accees to your verified Spotify for artist profile: You may validate your Spotify for Artists profile straight in your distributor’s dashboard. After that, you may personalize your Spotify artist profile, including adding items.
What’s the best way for me to sell my products on Spotify?
It’s time to link your Shopify account to your Spotify artist profile once you’ve accomplished all of the basic steps to selling your items on Spotify. Spotify has laid out the processes for selling merchandise on your artist page, which we’ll go through below:
For Artists, how to link Shopify to Spotify
Connecting your Shopify store to your Spotify artist profile is the first step:
- Artists may access Spotify by logging in.
- Go to the Profile page.
- Click on Merch. GO TO SHOPIFY AND SIGN IN.
(Tip: This is the URL in the address bar when you’re on your Shopify store, e.g. “your-store-name.myshopify.com”)
- Enter your Shopify store URL and click LINK SHOP.
Log in to Shopify and follow the on-screen instructions to set up your accounts. (Note: You’ll be asked to choose a sales channel, accept the rules, and select an artist to link your store to.)
Artists: How to Upload Merch to Spotify
The next step is to add merch to your Spotify for Artists page:
- Log into your Shopify account.
- Go to the Settings menu.
- Select Products, then All Products from the drop-down menu.
- Choose a product (Note: Make sure the product’s description and media utilize simple text and static photos (we don’t support videos or text formatting)).
- Next to SALES CHANNELS AND APPS, choose Manage.
- Check that Spotify is enabled, then click Done.
- At the top of the product page, click Save.
How do you add merchandise to your Spotify artist page?
You can pick three products to list publicly after you’ve published stuff to your profile.
To add merch to your Spotify artist profile, follow these steps:
- Go to artists.spotify.com and sign in.
- Go to the Profile page.
- Merch may be found by clicking here.
- For the merch products, you wish to display on your profile, click ADD TO SHOP.
That’s all there is to it! Anyone who visits your Spotify artist profile can view your merch products for sale after you’ve added them. This is something you should do well ahead of any new release.
According to the Spotify Fan Study on Merchandise:
On release day, fans see merch 7.2 times more than on other days, 4.0 times more in the first week than on other weeks, and 2.1 times more in the first month than on other months.
That’s understandable, given that you’re driving more traffic to your artist profile on the day of your release.