If Rebranding’s the Answer, What was the Question?

From time to time, every CMO faces a key question:  to brand or not to rebrand? Often, it’s right after joining a company and you want to make a big splash.  Sometimes, it’s after you’ve been with a company for a while and you and some told-timers are bored with the current branding and want […]

If Rebranding’s the Answer, What was the Question? is copyrighted by Dave Kellogg. If you are reading this outside your feed reader or email, you are likely witnessing illegal content theft.

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