From time to time, every CMO faces a key question: to brand or not to rebrand? Often, it’s right after joining a company and you want to make a big splash. Sometimes, it’s after you’ve been with a company for a while and you and some told-timers are bored with the current branding and want […]
If Rebranding’s the Answer, What was the Question? is copyrighted by Dave Kellogg. If you are reading this outside your feed reader or email, you are likely witnessing illegal content theft.